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The Bittersweet Player – Clear your cache to hear the latest vibes from Bittersweet Records Co.

The Hippest Play List Vibe On The Internet

Thanks for stopping by our blog for thecritical-post.com – ezine. The e-zine is a genesis from what came to be known as The Daily MySpacian and MySpace Radio started on MySpace 31 AUG 2006. It all started with this article, Where It’s At — Part 1, and continued for a few years up to article 7. We lambasted the industry at large for poor taste and bad vibes all the way around.

The Daily MySpacian & MySpace Radio’s Inaugural Article – Where It’s At – Part 1

By the end of October 2006, within two months, rap had fallen off the bookings of late night TV magazine shows, and every major corporate label’s servers were drawing major bandwidth from The Bittersweet Player’s music program on a daily basis (known and verified to us by reverse IP search) to see what lineup we’d play next…and still to this day. Our programming of that vibe played the greatest rock and soul recordings of all time, mixed in with unknown great recordings by hitherto, unknown acts who had recorded something of great merit. A 10 to 15 tune lineup which played like a pioneer FM station vibe. Again, to make a long story short, the market is now sounding exactly like our programming vibe…and thank G-d for that, they listened. Unfortunately they’re still throwing pablum out for little girls to become enamored by, and insipid, lewd dance tracks are still king of the pop airwaves, as well as, the Billboard Hot 100. Oh well…but we’re still trying to figure out how to wake up the radio community to their blunders. We’ll let you all know how that’s progressing, once we know what we’re doing. Too bad we can’t afford to outbid Clear Channel Communications, Inc.

Be that as it may and however…

Our mission with the initiative was to change the trends of the music coming out over the wires from wherever, and its business.  We did. Bittersweet Records Co. (A Capitalism To End Starvation Corporation) was the face of that change and it’s viral music app, “The Bittersweet Player” is what, in the end, marched out the beat. That transition has taken place and now, it’s in full bloom. We didn’t care how much money we made; we wanted the idiots controlling the major media channels to wake up and start producing something worth listening to and as an afterthought, watching again. Our initial programming vibe used open format programming, encompassing all the main genres of popular music culture, one genre stacked right next to the other in the same playlist. This gives the music listener a break from monotony. We also lambasted the advertising, film and television community, as well as the politicians of the world for their hand in things.

However, it was also to print and publish opinions that worked toward demystifying the BS that was put forward by the throngs of music writers and the rest of the entertainment business, in general, who all worked diligently at making something ridiculous out of nothing and most of it straight “pap”. All this, after the best age of rock and soul music, and everything else had waned. It was also intended to demystify the media biz in general. So, to that end, Bittersweet came out as a label with an attitude.  It’s the prevailing attitudes of the major part of our commercial entertainment audiences worldwide, more than anything else, that drives popular music and its trends. Something most often associated to these common trends or social themes, is the predominant attitude of teenage audiences subscribing to various sounds or scenes by music performers successful enough at getting a broader message penetration into the market, either with the aid of major labels or independent releases driven by the social media phenomenon.

In today’s entertainment and especially the music market, there’s too many hobbyists trying to make music and portray themselves as the next big thing or at very least, seasoned pro’s worth listening to.  The overall effect is that it waters down the market and the impact of the recordings from band units that actually have gravitas and the worthwhile epic works being put forward by them. Our attitude about that is simple; if you have something important musically or visually to say, it’s worth a good deal of considered effort to put the highest level of craft forward in terms of the overall sound and look of the message, whether in film or video, as well as, the instrumentation and lyric/melody of recordings, the albums or singles which go up for sale. If the only thing you’ll ever be is a good hobbyist, be honest with yourself, “why don’tcha”, – and stay home or play your locals bars, just spare us all with posturing yourselves as something other than what you are…quite frankly…a hobbyist.

So many bands out there are just too tired to get out of the gate, and really, most of them have no business playing at all. Too many sound like boys with toys who make noise imitating their favorite performers, rather than embellishing upon them and innovating a new groove, especially that which surrounds the mix of processors and chord formulas used to create any particular (“me too”) sound and feel. In our opinion there’s been three and half generations of teenagers, now many adults, who’ve been taught bad taste by what was coming over the airwaves on radio and TV. That bad taste was propagated by the BS artists of the biz and magazines that publish content about it.

UPDATE: 8 JAN 2011

Our further mission is to keep the pressure up on the NEWS (capitalized because it’s actually an acronym for N. orth E. ast W. est and S. outh) Organizations for the content they provide which is mere punditry and not NEWS at this point in time. We will continue to criticize their writers for providing slurs rather than facts, punditry rather than truth. By our definition; a slur is content with punditry as the main body of the message rather than the straight unadulterated facts. When NEWS is actually reported as mere fact – it appears concisely as who, what, when, where, how – only sometimes is the “WHY” content mentioned as relates to NEWS and only when “why” content adds to fact rather than punditry.

Doubtless to us, that if you’re a younger part of our reading public demographic, you’ll take exception to many of the comments we make about music. Were that to be the case, we’d like to impress upon you, if you’ll be open minded, to take a listen to what we like as our main listening diet. You may like actually like it.

You can find that here: http://bittersweetrecords.net

So, in the spirit of all that – I’ll sign off as I usually do:

I’m Brian Sidler and I write about music, et al.

Special Contributors And Writers To The Critical Post

Brian Sidler – Former Writer for Chicago Music Magazine / Publicist & Lead Writer for Bittersweet Records Co. a division of Worldwide TMA

Ron Cohen – West Coast USA Correspondent

Jan O’Toole – London Correspondent

Pamela Geller – Award winning blogger for Atlas Shrugs

The Daily Bell – Libertarian blog for reporting financial and political events.

Domas Jefferson – Conservative Blogger reporting on alarming instances of Constitutional derelictions

Bob Chapman – Noted financial columnist about world markets and his blog The International Forecaster.

Pat Condell – British Comic and noted political commentator and his popular video blog – The Pat Condell Report

Richard Henke – Australian Correspondent – Web Social Media & Networking Consul – Phoenix PC Australia

Lou Goldwater – Bittersweet Records Co. Radio Division

Lou Lewis – Bittersweet Records Co. & Worldwide TMA (CEO)

Buddy Monaco – Owner & Promoter, Live Events, Executive Producer/Sopro Music, Inc. – sopromusic.com

Tom Omorean – Owner Producer Focus Media Productions – Film and Video Pre and Post production, Script Consul Worldwide TMA – focusmediapro.com

Shani R. Davis – Founder TAPS LLC – TAPS Distribution – http://tapschicago.com

Bernard Perry – BP Consulting Corporation/HR Services – Consultant and all-around “Good Guy” special consul to Worldwide TMA/Bittersweet and TAPS management staff

Mona Stone – a Special Friend out there in Northern California – inspirational support

Chelsia Rose Lambert – Special Friend out there in the land of OZ – inspirational support – Chelsia’s MySpace Page

Annie Syed – Our New Twitter Guru and helpful friend; Twitter tag @so_you_know and website/blog located here Annie’s blog We think she’s very sweet for being so thoughtful and sending us a very timely piece of advise! Welcome to the vibe!

Lisa Monet - lisamonet.com – Fashionista & Renown Makeup Artist – Major credits FOX, Comcast, Paramount Pictures, American Idol, Access Hollywood, Invictus/Spyglass Pictures Director Clint Eastwood, Fine Line Media – Worldwide TMA Makeup and Wardrobe Division

Lyle Tartak – President & CEO of ID Disk Co. Los Angeles, CA – iddisk.com

Al Ursini – Owner and Chief Engineer, Studio Chicago – studiochicago.com

Chip Z’Nuff – Producer/Writer/Arranger – Owner and Executive Producer Chip Z’Nuff Studios – chipznuffstudios.com – Renown Bandleader of the concert band Enuff Z’Nuff – Labels released on: SONY RED, Big Caroline, Atco, Arista and many more which includes a 15 Album catalogue lineup – Now out with Steven Adler from Guns ‘N Roses in “Adler’s Appetite” – Rock Division Bittersweet Records

Ava Cherry – Producer/Writer/Arranger – Famed backup singer for Luther Vandross spanning several releases – Famed backup singer/hearthrob David Bowie-Young Americans – Album Credits: Curtom/RSO with Curtis Mayfield, Capitol Records, Griffin Records, J-Bird Records – Soul/Funk/R&B/Hip-Hop Division Bittersweet Records

Steve Arvey – Co-Founder Of Bittersweet Records Co. & Worldwide TMA – Internationally Renown Rock and Blues Band Leader, Veteran performer of The Chicago International Blues Festival (unofficially holds the record for consecutive bookings at the fest), West Side Heat, The Steve Arvey Horn Band, Solo Acoustic Blues and Pop Artist, with frequent Lead Appearances in the UK backed by Movin’Music’s “Blues Move” – and backed in Italy by “Ruben Minuto and The Good Ole Manners Band”. Completed several tours in Australia with star performances at the renown Byron Bay Blues Fest and receiving national airplay on ABC (Australian Broadcast Company) – Backed by Pete Cornelius and the Deville’s in OZ – Tour Support and bookings in OZ by record distributor John Ward/President of Only Blues Music, Ltd.

Scott Pollack – Co-Founder Of Bittersweet Records Co. & Worldwide TMA – Former Writer for Chicago Music Magazine – Former Chairman of The Chicago Songwriters Association – Lead Singer and Writer for Dr. 8 – Solo Acoustic Artist – former front-man for the band “No Mercy” out of Chicago – Music Manager (ret) & Management Consultant and sometimes Guest Lecturer – Also a member of the Chicago Goldwater family, cousins to the late great senator from Arizona The Honorable Barry Goldwater.

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